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Case 06 · Digital Marketing + Web & Conversion Infrastructure

Fish HeavenE-commerce & Digital Infrastructure

E-commerceShopifyWebsite StrategyProduct SetupCloudflareDomain & SSLConversion-focused WebsiteLaunch & Deployment
01
Project Overview

Planning and launching a conversion-ready Shopify store to support the brand's marketing.

Client / Project
Fish Heaven
Industry
E-commerce
My Role
Digital marketing, web & conversion infrastructure
02
The Challenge

Give the brand a reliable, conversion-ready online store to support its marketing.

03
Strategic Approach

Plan the store around the buying journey, then set up the platform and infrastructure needed to launch with confidence.

Build path
  1. 01
    Strategy
  2. 02
    Website
  3. 03
    Shopify
  4. 04
    Product Setup
  5. 05
    Cloudflare
  6. 06
    Launch
  7. 07
    Conversion
04
Execution
  1. Step 1
    Website strategy

    E-commerce structure planned around the buying journey.

  2. Step 2
    Shopify & products

    Store and product setup.

  3. Step 3
    Infrastructure

    Cloudflare, domain and SSL.

  4. Step 4
    Launch

    Responsive, conversion-focused UX and deployment.

05
Results
Strategy
Store launched — no sales figures are claimed.
06
Key Takeaways
  • Marketing performs better when store, tracking and infrastructure are planned together.
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