Case 01 · Restaurant Marketing / Local Growth
BearBunsRestaurant Growth Marketing
Social MediaContent StrategyMeta AdsGoogle Business ProfileLocal MarketingPromotionsDelivery Platforms
Actual result
126.4K
Facebook views
88.6K
Instagram views
32.6K
GBP views
170
Google reviews
01
Project Overview
A local growth program for a restaurant in Genova, connecting social content, paid media, Google Business Profile and delivery platforms.
Client / Project
BearBuns
Industry
Restaurant · Genova, Italy
My Role
Social media, content, paid media & local marketing
02
The Challenge
Build consistent local visibility for a restaurant brand across social, search and delivery platforms.
03
Strategic Approach
Combine regular social content, Google Business Profile activity and promotional campaigns, supported by Meta Ads and delivery platform marketing.
Multi-channel growth system
- 01Content
- 02Social
- 03Meta Ads
- 04Google Business Profile
- 05Local Discovery
- 06Ordering
- 07Reviews
- 08Repeat Customers
04
Execution
- Step 1Social content
34 Instagram posts, 21 Reels and 10 TikTok posts.
- Step 2Google Business Profile
25 GBP posts to support local search visibility.
- Step 3Promotions
6 promotional campaigns, supported by Meta Ads.
- Step 4Delivery platforms
Marketing on delivery platforms to support ordering.
05
Results
Actual result
126.4K
Facebook views
88.6K
Instagram views
32.6K
GBP views
11.3K
Google searches
702
GBP interactions
170
Google reviews
97.6%
Reviews rated 4–5★
6
Promo campaigns
Content output34 Instagram posts21 Reels25 GBP posts10 TikTok posts
88.6K Instagram views, 126.4K Facebook views, 32.6K GBP views, 11.3K Google searches, 702 GBP interactions and 170 Google reviews with 97.6% rated 4–5 stars.
06
Key Takeaways
- Google Business Profile and reviews work together with social content for local discovery.
- Consistency across channels matters more than any single post.
Next case study
CeProN — Performance Marketing & Lead Generation