All case studies
Case 02 · Performance Marketing / Education

CeProNPerformance Marketing & Lead Generation

Meta AdsLead GenerationWhatsApp Lead FlowConversion OptimizationEducation MarketingCampaign Reporting
Actual result
404
Leads · Rome
72
Enrolled · Rome
448
Leads · Firenze
62
Enrolled · Firenze
01
Project Overview

City-specific lead generation campaigns for an education provider, measured all the way to enrolled students.

Client / Project
CeProN
Industry
Education · Italy
My Role
Campaign strategy, Meta Ads & lead generation
02
The Challenge

Generate qualified leads and enrollments for education programs with a very small budget.

03
Strategic Approach

City-specific Meta lead campaigns with tight geo-targeting, a WhatsApp follow-up flow and a clear path to enrollment.

Enrollment funnel
  1. 01
    Awareness
  2. 02
    Lead Generation
  3. 03
    WhatsApp
  4. 04
    Follow-up
  5. 05
    Enrollment
04
Execution
  1. Step 1
    Campaign structure

    Separate Rome and Firenze campaigns.

  2. Step 2
    Targeting

    Geo-targeted audiences per city.

  3. Step 3
    Lead flow

    Lead capture with WhatsApp follow-up toward enrollment.

  4. Step 4
    Optimization

    Ongoing budget and creative optimization.

05
Results
Actual result
Rome
€129.84
Spend
404
Leads
72
Enrolled
€0.32
CPL
€1.80
CPA
17.8%
Conv. rate
139.5K
Impressions
Firenze
€69.01
Spend
448
Leads
62
Enrolled
€0.15
CPL
€1.11
CPA
13.8%
Conv. rate
61.9K
Impressions

Rome: 404 leads, 72 enrolled at €1.80 CPA. Firenze: 448 leads, 62 enrolled at €1.11 CPA — on a combined spend under €200.

06
Key Takeaways
  • Separating cities reveals very different cost and conversion profiles.
  • Budget should follow each market's efficiency.
Next case study
CeProN — 7-City Campaign Strategy