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Case 03 · Full-Funnel Campaign Strategy

CeProN7-City Campaign Strategy

Full-Funnel StrategyGeo-targetingBudget AllocationLead GenerationRetargetingWhatsApp ConversionEnrollment Strategy
01
Project Overview

Scaling a proven city-level lead model into a structured 7-city campaign.

Client / Project
CeProN
Industry
Education · Italy
My Role
Campaign architecture & funnel strategy
02
The Challenge

Scale a proven lead-generation model from individual cities to a structured multi-city campaign.

03
Strategic Approach

One repeatable structure per city with dedicated geo-targeting and budget allocation, feeding a shared WhatsApp and retargeting funnel.

Enrollment funnel
  1. 01
    Awareness
  2. 02
    Lead Generation
  3. 03
    WhatsApp
  4. 04
    Follow-up
  5. 05
    Enrollment
04
Execution
  1. Step 1
    7-city structure

    One repeatable campaign setup per city.

  2. Step 2
    Geo-targeting & budget

    City-level targeting and budget allocation by market.

  3. Step 3
    WhatsApp lead flow

    Leads routed to WhatsApp for fast follow-up.

  4. Step 4
    Retargeting & social proof

    Retargeting supported by social proof content.

05
Results
Strategy
Strategy project. Any figures shared for this plan are forecasts/targets, not actual results.
06
Key Takeaways
  • A modular city structure makes markets easy to compare and budgets easy to shift.
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