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Case 04 · Digital Growth Strategy

CAF CSNFull-Funnel Digital Growth Strategy

B2CB2BItalyGoogleMetaWhatsAppLinkedInLocal SearchLead Generation
01
Project Overview

A full-funnel digital growth framework for a service business serving consumers and businesses in Italy.

Client / Project
CAF CSN
Industry
Tax & Fiscal Services · Italy
My Role
Digital growth strategy (B2C & B2B)
02
The Challenge

Turn a service business into a predictable digital growth engine for both consumers and business clients.

03
Strategic Approach

A seven-stage journey from awareness to retention, with separate B2C and B2B tracks across search, social and messaging.

Growth framework
  1. 01
    Awareness
  2. 02
    Education
  3. 03
    Lead Generation
  4. 04
    WhatsApp
  5. 05
    Follow-up
  6. 06
    Conversion
  7. 07
    Retention
04
Execution
  1. Step 1
    B2C track

    Google, Meta and local search.

  2. Step 2
    B2B track

    LinkedIn-led outreach and content.

  3. Step 3
    Conversion channel

    WhatsApp for enquiries and follow-up.

  4. Step 4
    Retention

    Follow-up and retention stages after conversion.

05
Results
Strategy
Strategy project — no performance results are claimed.
06
Key Takeaways
  • For service businesses, education content and fast follow-up carry as much weight as the ads.
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