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Case 05 · Experiential Marketing / Performance Campaign

BearBuns€300 Burger Speed Challenge

Experiential MarketingPaid MediaIn-store ActivationUGCCustomer ParticipationRepeat Footfall Strategy
01
Project Overview

An experiential campaign concept that gives paid media something worth promoting.

Client / Project
BearBuns
Industry
Restaurant · Genova, Italy
My Role
Campaign concept & strategy
02
The Challenge

Create a reason for people to visit, return and talk about the restaurant.

03
Strategic Approach

A €300 burger speed challenge with a weekly participation target, promoted through Meta Ads and Google Search, and kept alive with a leaderboard.

Campaign mechanics (strategy & targets)
  1. 01
    Meta Ads + Search
  2. 02
    In-store Activation
  3. 03
    Challenge
  4. 04
    Leaderboard
  5. 05
    UGC
  6. 06
    Repeat Footfall
04
Execution
  1. Step 1
    Concept

    Burger speed challenge with a €300 prize.

  2. Step 2
    Promotion

    Meta Ads and Google Search.

  3. Step 3
    In-store

    Activation and a public leaderboard.

  4. Step 4
    Content

    UGC capture for social channels.

05
Results
Strategy
Strategy and targets only — weekly participation is a target, not a reported result.
06
Key Takeaways
  • Experiential mechanics create content customers make themselves.
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